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What is the right tone of voice for your organization on Facebook, Instagram and other social media And how do you turn every post into a stop scrolling moment Follow the writing course for social media with expert Kim Swagemakers and learn everything about findable and visible social content. View the workoutIn a digital marketing strategy, the choice is regularly made between investing in advertising or SEO. Shame! Because SEO and. In this article I share practical tips to get started right away.
New on Frankwatching actions for optimal synergy between your store & webshop : am How do you win the trust of your B B target group online : Future-proof employee experience: who, what, where & with what Wed This is how you solve the screaming shortage photo editor of employees [ golden tips] Wed recurring language pitfalls explained once and for all Wed Whether you use SEO or Google Ads, a potential visitor uses keywords in both channels.

By using both channels and cleverly combining the keyword data, you have more insight into the behavior of visitors. Therefore, use the data from your advertising campaigns for organic optimizations and vice versa. An integrated approach to these channels ensures better online findability and a lower CPC. In addition, it has a positive influence on the number of visitors and brand awareness. Organic optimizations with Google Ads data With Google Ads data you have more insight into the performance of search terms than with the organic data.
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