If the biggest competitors in your space

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We don’t really need to beat this dead horse anymore, do we? The degrees of link relevance Link relevance is fluid. It’s a sliding scale or spectrum. So while it’s true that some links are “not relevant,” more common is that links can be “highly” or “mostly” or “slightly” relevant. And you commonly need all of those to achieve scale! ‘Cause often, the “most” relevant links are also the hardest to get, build, land, or pay for. have tens of thousands of referring domains at minimum (which most lucrative spaces all do), then you can’t be overly picky.

You’ll still need tons and tons of “mostly” relevant and “slightly” relevant links. These audience-focused DB to Data might seem “less relevant” at first glance. But they’re also what helps you eventually balance both quantity and quality in the long run. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals.



That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more. Why we care. Google’s algorithm is a recipe and we want to know all the ingredients (signals) that will help us rank better and drive more traffic and conversions, no matter what Google says we should do. However, in the chase for SEO success, it remains critical to always provide quality content for your target audience (your users, customers, clients or readers) and make sure you satisfy them first. The big picture.