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Simply put, choosing a goal is choosing the type of people who will come into contact with our advertising. It's about the behaviors they often engage in online. Some prefer video content, but legally never like posts, others skip videos, but often click "read more" while expanding longer entries. There are people who passionately use Messenger, not only privately, but also to contact various companies.

Ad there are those who send few messages, but buy a lot of products they see on the website. There are many examples. These behaviors are independent of the choice of target group at the level of the ad set, where we define demographic data, interests, etc. If you phone number list want to generate traffic to your website, and you choose the goal of activity towards the post (or use the "promote post" button), you inform.



Facebook algorithm that you are looking for people, that will interact with the post, not those that will go to the page linked in the post. With identical advertising material, budget and the same target group, you will get more clicks per page with the traffic (or conversion) goal than with the activity goal. I hope it's clear to you now So let's move on to discussing the individual categories. list of interested partie.