Community Management

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One of the latest trends in the professions of the modern digital world is working with the community. Thanks to the rapid development of social networks, society has received new opportunities for communication. Today, social networks have become an important platform not only for interpersonal communication, but also for the communication of large companies and businesses. Any matter, the main participants in them are people. Usual users with their preferences and interests. And playing on these interests and preferences is one of the most effective ways to attract a new audience. This is done by professionals in their field - community managers, leading the creation and maintenance of a thematic group.
Why does the company need a communication specialist?

Thematic communities arise on social shopify website design  networks everywhere, but not all of them remain active for a long time. In order for the group to remain interesting, “live” and popular, it requires a person who will do the following daily:

    Communicate with users in real time
    feel the audience, identify problems at the initial stage
    to help subscribers
    give effective advice on the company’s goods and services
    Selecting interesting content

This profession requires the presence of characteristic skills of working in the network, stress resistance and necessarily loyalty of the company. In fact, the community manager becomes the link between the brand itself and the users.
The first step: determine the target audience



Each created group has its own theme, which means that the target audiences will be different for them. As the miserly lines of encyclopedias explain to us, the target audience is a group of interested in the product or service of Internet users, to which the main content of the site is directed. Determining your CA is the right bail of future successful brand development. There is a basic set of characteristics for estimating “the” subscriber:

    Basic criteria - age, gender, region of residence. For example, for the game community and the group of a cosmetic company, these parameters will differ quite strongly.
    Interests. It is important to know what your future subscribers are interested in besides the company’s product. This will help to fill the community with news on the right subject.
    Solvency. It is an important factor for those who provide services or promote a particular product of consumption.
    Solution to the problem. Think about what purpose will help you achieve your product or service and what will create good conditions for consumption. As you can see, the correct assessment of the CA will give you a great start to the community of any direction. The next important task is to keep your audience.