Things you should know about GDPR and Pardot

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Salesforce GDPR No topic is currently causing more unrest and fear in companies and especially marketing departments than the EU GDPR . In this article I will clearly explain what this is all about and in particular how your Pardot system covers the requirements. 1. What is the EU GDPR? EU-GDPR stands for the EU General Data Protection Regulation and is a legal directive of the European Union. The English synonym is GDPR and stands for General Data Protection Regulation. Until the introduction of the GDPR , different EU countries have their own data protection laws regarding privacy and data security. These are now being harmonized so that the same level of protection for personal data applies in all countries. Our e-book on the subject of Salesforce introduction E-Book: Introduction to Salesforce Why Salesforce? Advantages and disadvantages at a glance: 4 steps to implementation and 7 deadly sins of a Salesforce implementation.

When does the General Data Protection Regulation apply? The GDPR comes Indonesia WhatsApp Number List  into force on May 25, 2018. Until then, the Federal Data Protection Act (BDSG) applies in Germany. This means that the clock is ticking and you still have a good month left to do everything necessary to ensure that you are prepared for the new requirements by the deadline. 3. Which data is affected by the GDPR? Literally everyone! The new law deals with the processing of personal data. For example, collecting, storing, transmitting, deleting or editing. The definition of personal data is very broad and includes all data that identifies or makes a person identifiable. I'll break the whole thing down into 4 categories. Personal Data All data relating to an identified or identifiable person.



Fevorite animal is the lion. Sensitive personal information This distinction goes one step further. By this we mean, among other things, information about origin/ethnicity, political opinions, religious or philosophical beliefs, sexual orientation, genetic or biometric data. Webinar: How to use Salesforce correctly and not just type in data pointlessly! Are you already using Salesforce or are you considering whether Salesforce is the right CRM system for your company? But you're not sure if Salesforce is more than just a data store? Pseudonymous data This is personal data that cannot be traced back to a person without further information. An example of this is website tracking via cookies. You can analyze the behavior of an IP address (how long was he on which pages, what did he click?). Without the person filling out a form and leaving their details (name, email), we don't know who is behind it. Anonymous data This is data that can never be traced back to a person.