This means becoming a trusted authority

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To build that all-important trust with potential clients, they need to know that you walk the talk in your field. But how? To become a trusted authority you must have the ability to confidently serve not only your potential clients but also your colleagues and company. You have to be an authority figure and not just act like one. You need to transform from a salesperson to an expert in the eyes of your potential customers. Here’s how to take control of your messaging Back up what you say with evidence If you want to earn trust and gain a competitive advantage, you must be able to back up everything you say to your prospects with evidence.

Whether it’s on a consultative sales call or in sales enablement content make sure you always have evidence to back up any idea or claim you make. If you claim you have 10 satisfied customers on your website, prepare some testimonials in your sales pitch to back up that number. Part of establishing yourself as a trustworthy authority is becoming an expert in your chosen field. Choose a niche that focuses on your ideal customers and their needs. If you’re selling content creation Email Marketing List services don’t include social media marketing in the mix. Just focus on mastering content creation and becoming a leading expert in your industry. Focus on optimization in your chosen area.




Not sure if you have identified your niche? Ask yourself if there is a gap in the industry that needs to be filled. What are the biggest pain points or challenges for my clients that they would like to overcome? What unique skills can I offer my clients that will benefit them? What problems and pain points have previous customers had? How did I solve them? Answering and solving these questions can help you position yourself as a problem solver in your chosen industry. Don’t shy away from criticism This is why it’s important to ask the right questions at the right time while proposing the right solutions when talking to potential clients. Remember to focus on the solution to their problem first before coming up with too many details about pricing or your product.