It's also interesting that this video (like the
The listener, i.e. the customer, automatically identifies with the hero (Caution: The hero must initially be a “normal person” without special abilities, see Frodo, Harry Potter and Luke Skywalker) As described at the beginning, the story is experienced physically and is therefore perceived more strongly than other stories. The story is remembered far better than without storytelling elements - even after a very long time. See if you can reconstruct Harry Potter or Lord of the Rings well - and any run-of-the-mill action film for comparison. Last but not least, you speak to potential customers on an emotional level, not on a rational level.The persuasion process, ie the belief in the product, takes place unconsciously - you can India Car Owner Phone Number List hardly defend yourself against it. Start something new: A prime example of storytelling And? Have you noticed? Many elements of the Hero's Journey are included in this video. The crisis that the protagonist usually falls into on his journey is missing, but the rest is excellently implemented. Did this commercial seem like an advertisement to you? The old man's departure when he suddenly can no longer sit in his usual place (crisis) and the transformation when he returns are very well worked out. eBay Thank you – Ed Church This video shows the crisis well when he finds his motorcycle on Ebay the first time and doesn't offer enough.
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Dresden Striezlmarkt: German storytelling example This example doesn't fit the season at all at the moment, but in my opinion it turned out very well. E-Bay video) has no text at all! What exactly do I use storytelling for in online marketing? For the founding story of your company For a customer’s success story – here you can either construct a parable or an example story. Or – and best of all – it is of course with real customers For presentations at conferences or meetings – 100% more people are guaranteed to listen to you here For individual blog posts For videos – this is actually the best medium for it Conclusion In my opinion, storytelling is one of the most important techniques for taking your content marketing to a new level.
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